Wednesday, 17 August 2016

For sensation-seekers, the color red can elicit rebelliousness, study finds

(University of Illinois at Urbana-Champaign) The widespread use of the color red to signal danger can actually be counterproductive for certain people, says soon-to-be published research co-written by Ravi Mehta, a professor of business administration at Illinois.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2bxJJhj

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