Newspapers, digital subscription services can optimize profits with new model

(University of Missouri-Columbia) Researchers from the University of Missouri have developed a model that will enable newspapers to maximize their revenues from advertisements and subscriptions by offering a variety of subscription plans. The researchers' test of their new model at one major US newspaper indicated a potential increase of more 17 percent in the newspaper's profits.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2b42atW