Friday, 11 November 2016

Primitive reward-driven behaviors may bias the information people choose to sample

(PLOS) The way people make decisions often seems irrational. New research in open-access journal PLOS Biology suggests that the tendency to choose items associated with rewards -- known as 'Pavlovian approach' -- can bias the information people choose to seek, according to Laurence Hunt from University College London, UK, and his colleagues.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2eJSDIh

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