Trash that pop can, trash yourself

(University of Alberta) Think twice about tossing that pop can, since you might be trashing yourself, too. We are more prone to recycle our throwaway cups, cans and paper if we somehow link them to our sense of identity, says a study by the University of Alberta and Boston University.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2eTpwTf