(Springer) A well-chosen metaphor does wonders to explain concepts, to persuade and to ensure buy-in into any given matter. So says Paul Thibodeau of Oberlin College in the US, lead author of an article in Springer's journal Psychonomic Bulletin & Review on the use of metaphors as a form of explanation.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2h7qo8P
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