Want to give a good gift? Think past the 'big reveal'

(Association for Psychological Science) Gift givers often make critical errors in gift selection during the holiday season, according to a new research article in Current Directions in Psychological Science, a journal of the Association for Psychological Science. The research suggests that gift givers tend to focus on the moment of exchange when selecting a gift, whereas gift recipients are more focused on the long-term utility or practical attributes of the gift.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2h27KzB