(Sax Institute) Public officials faced with the tough task of communicating risk on contentious issues like vaccination or fluoridation -- where the actual risk is low but public concern remains high -- need to show that they care, demonstrate that they are taking action and strategically engage with the media. That's the message of a paper published today in the Sax Institute's Public Health Research & Practice journal.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2lMvFo2
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