Want to improve your business's online ratings? Make sure to respond to reviews

(Institute for Operations Research and the Management Sciences) Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more informative reviews.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2gW6wdb