Is replying to online reviews always good? New research shows downside of over-responding

(Institute for Operations Research and the Management Sciences) A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it's possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2QpDGhO