New research provides guidance on how to successfully motivate California's Medicaid population to quit smoking

(Elsevier) New research shows improved smoking cessation outcomes can be achieved within the Medi-Cal (California's Medicaid program) population by supplementing telephone counseling with access to nicotine-replacement patches and moderate financial incentives that are not contingent on outcomes. The group that received these additional services was more likely to make a quit attempt and remain smoke-free, both short- and long-term.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2PwkXW5