Twitter use influenced by social schedules, not changing seasons and daylight

(University of Chicago Medical Center) An analysis of Twitter data from the US shows that social media usage largely mirrors daily work schedules and school calendars. The data reflect the amount of 'social jet lag' caused when social demands make people wake up much earlier than their biological rhythms would prefer.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2RSty1O