Alternative foods culture now mainstream

(Queensland University of Technology) Eating meat no longer makes you more of a man. Remember when being a vegetarian or vegan was considered radical? It's now thought quite ordinary, according to a new book co-edited by QUT and University of Adelaide food researchers. They say food trends are now largely driven by media, celebrities and cooking shows.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2PyGetg