(Society for Neuroscience) The brain updates its preferences in real-time in order to choose between two equally attractive options, reveals a human neuroimaging and eye-tracking study published in JNeurosci. The research shows how we avoid becoming paralyzed by indecision like the starving donkey in a famous thought experiment.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2Psmur3
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