(University of Zurich) Nudging, the concept of influencing people's behavior without imposing rules, bans or coercion, is an idea that government officials and marketing specialists alike are keen to harness, and itis often viewed as a one-size-fits-all solution. Now, a study by researchers from the University of Zurich puts things into perspective: Whether a nudge really does improve decisions depends on a person's underlying decision-making process.
from EurekAlert! - Social and Behavioral Science http://bit.ly/2Ry3PAe
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