Sensory tests suggest 'liking' wines made with native grapes a learned response

(Penn State) Consumer preference or aversion to wines made from native grapes -- such as Concord, Niagara and Catawba, which are grown in North America -- may depend on early exposure to the fruits' sweet, ultra "grapey" taste and aroma, according to researchers who conducted sensory tests with wine drinkers in Pennsylvania and California.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2NKS5VK