Tuesday, 2 July 2019

How to sell labriculture: Less lab, more culture

(Frontiers) In the near future, we will be able to mass-produce meat directly from animal cells.This cultured meat could change the world -- or it could falter like GM 'frankenfoods.'Writing in Frontiers in Nutrition, researchers warn that the most common media framing of cultured meat -- as a 'high-tech' innovation -- may be the least effective in garnering consumer acceptance.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2XoKDYk

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