Taste and health affect consumer choices for milk and nondairy beverages

(Elsevier) To learn more about what affects consumer decisions regarding fluid milk purchases, researchers from North Carolina State University used surveys, conjoint analysis, and means-end-chain analysis to uncover the underlying values among dairy milk and nondairy beverage consumers. The results of the study highlighted the most important factors for both milk and nondairy beverages, which were the same: they must be healthy and taste good.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2ueFtOD