Advocating for social issues at work more likely to succeed linking morality and mission, study says

(American Psychological Association) When convincing management to consider advocating for a particular social issue, employees may think it is wise to focus on the benefits to the bottom line but making a moral argument may be a better strategy, as long as it aligns with the company's values, according to research published by the American Psychological Association.

from EurekAlert! - Social and Behavioral Science http://bit.ly/2HQPcn6