Faced with choice overload, Indian farmers say, 'I'll have what he's having'

(Purdue University) After the Indian government liberalized its economy, shops stocking a previously controlled market of public agricultural goods were suddenly flooded with new private brands. Rather than relying on data for seed yields, many farmers make socially motivated purchasing decisions.

from EurekAlert! - Social and Behavioral Science https://ift.tt/2VjanQE