(Bocconi University) Bocconi University scholars look at the songs with a featured artist on the Billboard's Hot 100 between 1996 and 2018. Their likelihood of entering the top 10 is 18.4 percent, significantly greater than the 13.9 percent likelihood for songs that do not include a featured artist. As genre distance between host and guest increases, the likelihood of reaching the top 10 increases. Artists must be careful to highlight the innovative and the non-permanent nature of the collaboration.
from EurekAlert! - Social and Behavioral Science http://bit.ly/2UBXUXU
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