Wednesday 24 August 2016

Chew on this: How we believe our meat is raised can influence how it tastes

(Northeastern University) New research from Northeastern psychology professor Lisa Feldman Barrett shows that our beliefs about how farm animals are raised -- whether on 'factory farms' or in more humane conditions -- can shape our meat-eating experience, from how we think it smells and tastes to how much we'd be willing to pay for it.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2bO8o10

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