(Association for Psychological Science) The specific cultural values of a country may determine whether concern about environmental issues actually leads individuals to engage in environmentally friendly behaviors, according to the new research published in Psychological Science, a journal of the Association for Psychological Science. The findings suggest that individual concern is more strongly associated with motivation to act in countries that espouse individualistic values, while social norms may be a stronger motivator in collectivistic societies.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2bBGY33
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