Color-graded pictogram label to reduce medicine-related traffic crashes found ineffective

(Wiley) A new study questions the effectiveness of using pictogram message on the labels of anxiety and sleep medications that interfere with driving -- an approach this is currently implemented across France. The British Journal of Clinical Pharmacology study found that the risk of being responsible for a crash associated with these medicines did not decrease long-term after the pictogram was introduced.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2b8lF8U