(Springer) A successful chief marketing officer needs to be passionate about what he is doing and get that message out to people, states Seth Farbman, CMO of the digital music service Spotify, in an interview with Josh Steimle. The interview with Farbman is one of 29 that Steimle, author of 'Chief Marketing Officers at Work,' conducted with leading marketing executives. The result is a compilation of biographical anecdotes, career advice and professional insights into their daily business, published by Apress.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2bicBIo
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