Can big data yield big ideas? Blend novel and familiar, new study finds

(Institute for Operations Research and the Management Sciences) Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative ideas, and it all comes down to word choice.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2iVlT2E