Monday 23 January 2017

Don't smile too big to be effective in online marketing ads, study funds

(University of Kansas) A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer's competence and warmth, which can lead to different results depending on the context.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2jkIOGr

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