(Brigham Young University) New research finds the type of sensory experience an advertisement conjures up in our mind -- taste and touch vs. sight and sound -- has a fascinating effect on when we make purchases.The study led by marketing professors at Brigham Young University and the University of Washington finds that advertisements highlighting more distal sensory experiences (sight/sound) lead people to delay purchasing, while highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2sm3Plv
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