(Duke University) It might not seem like a big deal if you like Coke while your partner likes Pepsi -- but new research suggests preferring different brands can affect our happiness in relationships more than shared interests or personality traits. 'If you are lower in relationship power and have different brand preferences than your partner, you're probably going to find yourself stuck with your partner's favorite brands, over and over again. This could lead to a death-by-a-thousand-cuts feeling.'
from EurekAlert! - Social and Behavioral Science http://ift.tt/2uD8q8L
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