(University of Missouri-Columbia) A team of researchers at the University of Missouri's Political Communication Institute have found evidence that social media engagement -- or social watching -- during last year's presidential debates produced beneficial effects for those engaged on Twitter while watching the debates on TV. In a pair of studies, communication experts have found that issue-based tweeting was directly related to greater knowledge acquisition, and social watching actually helps viewers solidify their beliefs around their chosen candidates.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2g8TbOo
No comments:
Post a Comment