(Harvard University) In the first large scale randomized media experiment ever conducted, researchers found that if just three outlets write about a particular major national policy topic -- such as jobs, the environment, or immigration -- discussion of that topic across social media rose by more than 62 percent, and the balance of opinion in the national conversation could be swayed several percentage points based on that coverage.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2iK3Qwz
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