Monday 27 November 2017

Effects of ethnocentrism on consumers

(University of the Basque Country ) Aitor Calvo-Turrientes, winner of the prize for End-of-Degree Project in Sustainability in 2015 awarded by the Faculty of Economics and Business of the UPV/EHU-University of the Basque Country in Vitoria-Gasteiz, is the author of the paper 'The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism,' published recently by the prestigious journal Food Quality and Preference.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2n6rKb7

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