(University of British Columbia) In the era of fake news, less scrupulous businesses are using deceptive tactics to smear their rivals. But companies that spread fake news against their competitors ultimately experience the brunt of negative publicity and reputational damage. That's a key finding of new research co-authored by the UBC Sauder School of Business.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2zsL3NE
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