(Society for Neuroscience) The neural underpinnings of the decoy effect -- a marketing strategy in which one of three presented options is unlikely to be chosen but may influence how an individual decides between the other two options -- are investigated in new neuroeconomic research published in JNeurosci using neuroimaging and brain stimulation.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2hLHwmq
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