Penny-wise, pound-foolish decisions explained by neurons' firing

(Washington University School of Medicine) People sometimes spend as much time deciding whether to spend a few cents more on groceries as they do deciding whether to spend a few thousand dollars extra when buying a car. A new study from Washington University School of Medicine in St. Louis shows that these spending habits may reflect how our brains tally differences in value among objects that vary greatly in worth.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2A12dSe