(University of East Anglia) Traditional cultural values and government policy influence how Chinese backpackers use technology while travelling, according to new research by the University of East Anglia (UEA).The study looked at how independent Chinese tourists use the internet during their trips abroad and found strong social influences on their digital behaviour. These result from their embedded culture, social circles, and the trust placed in word-of-mouth review platforms.
from EurekAlert! - Social and Behavioral Science https://ift.tt/2GaZSMq
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