Corporate social responsibility can backfire if employees don't think it's genuine

(Wiley) A new study looks at what happens when a company's employees view its efforts related to corporate social responsibility as substantive (perceived to be other-serving and genuinely aimed at supporting the common good) or symbolic (perceived as self-serving and performed primarily for reputation and to enhance profits).

from EurekAlert! - Social and Behavioral Science http://ift.tt/2cd5kOn