'Sleeper effect' accounts for durability of weak messages from credible sources

(University of Illinois at Urbana-Champaign) The least convincing arguments can reverberate in the public consciousness over time -- provided they're delivered by a credible source, says new research from U. of I. psychology professor Dolores Albarracin.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2cX71QY