(Cornell Food & Brand Lab) Traumatic events have lasting influence on what products people desire and purchase. When rebuilding and restocking an area that has been affected by conflict or natural disaster, what traumatized individuals value most is what is most practical and quick -- even 50 years after the traumatic incident. A new study published in Frontiers of Psychology found strong consumer trends among those who experienced traumatic events that offer insights into what store owners and aid providers can stock to meet the needs of trauma-altered shoppers.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2cDS1c0
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