(Northwestern University) Scientists have identified for the first time the region in the brain responsible for the placebo effect in pain relief. Pinpointing the sweet spot of the pain killing placebo effect could result in the design of more personalized medicine by enabling targeted pain medication based on how an individual's brain responds to a drug. The finding also will lead to more accurate clinical trials for pain medications by eliminating individuals with high placebo response before trials.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2eK9Na2
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