(R&D at British American Tobacco) A regulatory mechanism that allows for a bridging approach between different variants of e-cigarettes and other next generation products is required to maintain the rate of breakthrough innovations. Although a complete data set should be required for the initial product, a reduced number of key studies should be sufficient for subsequent novel product variants.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2fz9PV0
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