Sellers 3.5 times more influential than buyers in driving e-commerce platform growth

(Institute for Operations Research and the Management Sciences) E-commerce platforms, such as Uber and eBay, face the dilemma of what is more lucrative, supporting the needs of the buyers or the sellers. The belief is it is more important to focus on buyers, who create demand, than on sellers. A forthcoming study in the INFORMS journal Marketing Science, sheds new light on this dilemma with the discovery that sellers are 3.5 times more impactful than buyers in driving growth of e-commerce platforms.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2glk6o6