(University of California - Berkeley Haas School of Business) Why do people accept some policies and reject others when the outcomes are the same? Getting the desired results depends on the policy's messaging and whether people's behavior is voluntary or obligatory. Study participants favored outcomes that reward positive and voluntary behavior. Likewise, people tend to favor punishing people's behavior when it runs afoul of an obligation or rule but oppose preferential treatment for those who did not break the rules.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2gEMI8E
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