Got to remember them all, Pokémon

(University of California - Riverside) Weiwei Zhang, assistant professor of psychology at the University of California, Riverside, found that people could learn and remember more of a subject when they were already familiar with it. And the more familiar they were with the subject, the better they remembered new information related to it. In the case of new research by Zhang, we're talking Pokémon characters.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2hRCuWQ