Businesses seeking international legitimacy should look to china's model

(Lehigh University) Companies looking to invest in business enterprises in other countries should be aware of the influence of word-of-mouth associations, traditional and social media and historical legacy when they make their commitments -- particularly looking at China as a model. Researchers interviewed employees, government officials, expatriates and others in five East African countries -- Tanzania, Kenya, Burundi, Rwanda and Uganda -- to collect information about the impacts of how foreign companies investing in the regions were viewed.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2mOLcrI