Charitable giving: How do power and beliefs about equality impact donations?

(Journal of Consumer Research) Are powerful, well-to-do people more charitable? It depends. According to a new study in the Journal of Consumer Research, wealthier people are more likely to donate to charity if they endorse social inequality while less wealthy people are more likely to make donations if they endorse greater equality.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2o5sDfO