(Journal of Consumer Research) The common assumption about retail therapy is that it's all about indulging in things like pricey designer duds or the latest gadgets. But according to a new study in the Journal of Consumer Research, consumers are actually more likely to make practical purchases than splurge on luxury items when they feel less in control.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2nSezXB
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