Houston's gourmet food trucks cooperate, compete to elevate group's prestige

(Rice University) New research by management and organizational behavior experts at Rice University's Jones Graduate School of Business finds that gourmet food trucks in Houston cooperate extensively and engage in friendly competition to promote the group members' excellence and uniqueness. The study, published in Administrative Science Quarterly, focuses on 41 food trucks in Houston, the fourth-most populous city in the United States.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2pumds3