(Concordia University) Why do ordinary people sign on to help design or produce a product without much compensation? Why do they volunteer their time and skills to a company that profits? And how can a firm better address the crowd's needs in order to to maximize value for all involved in the co-creation project? A new study explains why.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2o0Hkjz
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