(NORC at the University of Chicago) Scrolls ads, a newer style of advertisement designed for mobile screens, show signs of being more effective than older forms of digital advertising, according to a new experimental study conducted by The Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.
from EurekAlert! - Social and Behavioral Science http://ift.tt/2oJkTBF
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