Consumers are willing to pay $4,900 extra for a car that drives itself

(Elsevier) The average consumer would be willing to pay $4,900 more for a car that had self-driving technologies, and $3,500 more for crash avoidance, according to a new study published in Transportation Research Part C: Emerging Technologies.

from EurekAlert! - Social and Behavioral Science http://ift.tt/2qhhAoN